With a changing climate and a growing emphasis on more environmentally conscious practices, the idea of sustainability is more important now than ever before. Your clients expect you to be informed on sustainable practices, particularly when Portland continually ranks as one of the nation’s most sustainable cities.
Don’t know where to start? PMAR is here to help. Our Sustainability Page can teach you the basics of sustainability as well as sustainable home improvement projects, recycling, business practices, sustainable preservation, and more.
The site is updated quarterly, at minimum, to ensure information is accurate and up-to-date. Per policy, we only link to non-profits or governmental agencies. The one exception is in the Realtor® Education section, where we do link to a few for-profit education providers
In 2017, NAR introduced their own Sustainability Program to engage their membership in sustainable practices.
After surveying members in March of 2022, NAR created the 2022 Realtors® & Sustainability Report, which provides data on sustainability issues facing the real estate industry.
NAR also puts on an annual Sustainability Summit to discuss in more depth the impact of sustainability on the real estate market. You can view presentations from the 2022 Sustainability Summit here.
Sustainable practices are actions that can be taken in every day life that use resources in a responsible way and do not harm the environment. The most basic example of this that we are all familiar with is the concept of “reduce, reuse, recycle.”
In the homebuying world, this can mean buying a house with energy efficient features or one that has been renovated using non-toxin and/or recycled/salvaged materials. Both of these are examples of using resources in a responsible way, and both work towards ensuring that our planet will be able to support life in the future.
Realtors® have a responsibility to keep up to date on sustainable practices and understand the financial aspect and livability issues of various properties in order to help their clients think through these issues as a part of the decision making process. In this article from 2020, NAR delved into motivations that buyers and sellers agents have for choosing the delve into green properties.
The demand for sustainable homes is increasing dramatically, and educating yourself on sustainable practices in homes can increase your value as a Realtor® and the value of your brokerage. NAR’s 2021 Realtors® & Sustainability Report found that 55% of Realtors® said their clients are at least somewhat interested in sustainability. While you are not expected to be an expert, it is important to have a basic understanding and provide access to good and reliable resources.
Cash incentives, tax credits and low-to-moderate-income assistance opportunities for energy efficiency home improvements are listed by project. Only non-profit organizations or governmental agencies are listed.